Dubai Summer Surprises 2017: Get more for less

Dubai Summer Surprises (DSS) is back and this time there is more for everyone. This year Dubai is not only hosting the ultimate sale on your favorite brands, but also giving you amazing discounts on 28 of Dubai’s top attractions with its very first Dubai Summer Surprises Pass - to help you experience the best of the city.

Take off with your family and friends and spend the summer in Dubai discovering the city’s newest theme parks, spectacular views at the world’s tallest building, delve in to the city’s culture and experience world-class shopping. That’s not all, take advantage of huge savings with DSS Offers and Deals - the Six Week Sale, DSMG 2017 Mall Promotion, Friday Surprise and The 72 Hour Sale.

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This much-awaited festival will run through from 01 July to 31 August 2017 with a line-up of events and activities, concerts, and plentiful retail promotions to keep you excited all summer.

Save up to 50% with DSS Pass

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The DSS Pass packages help you explore Dubai with ultimate flexibility. Enjoy up to 50 per cent off general admission fees on Dubai’s 28 best attractions at one single price. When you visit any of the 28 attractions, simply flash your DSS Pass and enjoy cash-free entry. Each pass comes with adult and child options and there are two packages you can choose from:

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The DSS Flexi Attractions Pass allows you to choose any 3 or 5 attractions from 28 of Dubai’s must-see attractions. Plan a day at Aquaventure Atlantis to swim with the dolphins or take the kids to explore Legoland, Bollywood and Motiongate theme parks – in this alluring city there’s something for everyone. The pass is valid for 7 days from the date of the first use. For more details, visit DSS Flexi Attractions Pass.


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The DSS Unlimited Attractions Pass offers you unlimited access to 28 top attractions over three consecutive days. If you want to make the most of your holiday without spending too much, the DSS Unlimited Attractions pass is just what you need. This pass is valid for 3 days from the date of first use. For more details, visit DSS Unlimited Attractions Pass.

How to get it?

You can purchase the pass online or from selected hotel concierge desks. You can also collect your card from three different locations or choose to have the pass emailed to you. For more details, visit Dubai Summer Surprises.

Six Week Sale

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Give your wardrobe a makeover or stock up on the brands you love with DSS Six Week Sale. Get 30% to 75% off on top brands in fashion, kidswear, perfumes, toys, homeware, electronics, and more across Dubai’s shopping malls and stores throughout the six-week DSS period.

Valid from 01 July 2017 to 12 August 2017.

DSMG 2017 Mall Promotion

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Fancy an Infiniti Q50? Here’s your chance to win it. Throughout DSS, the Dubai Shopping Mall Group (DSMG) is giving away six Infiniti Q50 cars to its lucky shoppers. All you need to do is, shop for a minimum of AED 200 at the 19 participating malls and enter a raffle draw. Every week, one lucky shopper will drive away in a new Infiniti Q50. Draws will take place during DSS on 08 July 8, 15 July, 22 July, 29 July, and 12 August.

Valid from 01 July 2017 to 12 August 2017.

Friday Surprise

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Grab the best bargains on Fridays. With DSS Friday Surprise get exclusive shopping deals on fashion clothing, lavish homeware, stunning jewellery and more. The offer is valid until stocks last and is only on for a limited period of time each Friday at a specific shopping location.

Valid from 07 July to 11 August 2017.

The 72 Hour Sale

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Get knock-out discounts during the week. With the 72 Hour Sale, participating retailers will offer attractive deals on your favorite brands, available for a limited time only from Monday to Wednesday each week. Not just that, you can get even bigger discounts on items that are already discounted. For more details, visit DSS 72 Hour Sale.

Valid from 10 July to 07 August 2017.

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